We built PUSH as a way to get our design team back on the same page—to find that spark again and remind everyone why we’re in this together. It started as a theme, but it turned into a full-blown rallying cry for a manifesto. We were hellbent on reigniting the hearts and minds of a talented team that was just feeling burnt out and bogged down by broken processes and all the usual corporate friction.
Some work shown here was created collaboratively with fellow designer, Jeff Solak.
At its heart, the movement is built on a written manifesto and eight core tenets—each turned into its own poster—all designed to push for creative excellence and show our real business value by building better partnerships. We actually wrote the manifesto as a series of questions to tap into that naturally curious, restless creative spirit.
Visually and verbally, it’s a bit of a slap in the face—a total wake-up call. It demands your attention, but it also gives you the green light to go for it. This is our way of declaring that we’re invested, we’ve got your back, and we’re aiming high. Most importantly, it gives us a foundation for how to work together—pushing ourselves and each other in ways we hadn't thought of to deliver killer results for everyone we support.
