I wanted the Hey! Monkey brand to be welcoming, fun and irreverant. The brand ultimately went through three iterations over it's 22 year history and where it landed for the last decade is where it always felt like it needed to be. Crafting your own brand is 100x harder than any work ever done for an outside client.
From apparel to the smallest signage touchpoints at live events. Stickers, pennants, pins, buttons, posters–both meant be permanent wall art and some designed to be discarded when an event has passed. There are so many moving parts to a brand.
