ENGAGE is the flagship conference for both AICPA & CIMA and the broader CPA and accounting profession. For ENGAGE 22, we aimed to elevate the experience as we returned to in-person events after two years of virtual gatherings due to the pandemic.
Our objective was to create an experience that diverged significantly from conventional CPA or corporate events. We integrated vibrant colors, textured elements, and dynamic photography. Notably, for the first time in ENGAGE history, we introduced a comprehensive messaging platform centered around an abbreviated mark for the conference, E+.
Some work shown here was created collaboratively with fellow designer, Jeff Solak.
In light of the pervasive language of 'unprecedented times' and 'challenging times' that had dominated discourse over the previous two years, our objective was to infuse the return to in-person interactions with a sense of enthusiasm and optimism. We aimed to reassure our members that they were re-entering a space that fostered both community and growth, offering an experience that was simultaneously familiar and refreshingly elevated.
We meticulously developed all communications and visual elements around internally designated 'e-words': Explore, Experience, Emerge, and Evolve. Each term was intricately linked to the primary ENGAGE emblem, featuring a subtle plus sign within the 'E' to symbolize their integral role in the ENGAGE experience.
